About Ideal Jewelry Online Jewelry Store

Proudly one of few, full-service, jewelry shops with our own in-house jeweler. Most services are done in store , Our jeweler has practiced his craft for over 28+ years. Making custom, dreamt up, pieces reality. inspect, tighten loose prongs, and replace clasps. Many large retail jewelry departments no longer offer battery replacement services We carry most watch batteries.Our family-run jewelry boutique has been operating locally, in Santa Cruz, since 1991. At our jewelry shop, we offer golden-rule customer service, in-house custom designed pieces, and a vast collection of jewelry & watches. We are proud to be one of few full-service jewelry shops with an in-house jeweler. Most if not all services are done in our store. For more than twenty-seven years we have grown through word-of-mouth and strongly developing our trust. Come by and check our prices. Our lower markup allows us to offer reasonable pricing to our community.